Figr is now live for invite-only brands. Check our latest announcement.

Figr is now live for invite-only brands. Check our latest announcement.

Figr is now live for invite-only brands.

⁑ Customer OS

The customer experience
OS for online fashion

The customer
experience

OS for online fashion

Figr is the digital storefront built for fashion’s future. Every shopper sees themselves in your products, finds their exact size, and shops with confidence. For brands, every moment becomes intelligence powering better merchandising, sharper marketing, and deeper loyalty.

Figr is the digital storefront built for fashion’s future. Every shopper sees themselves in your products, finds their exact size, and shops with confidence.

⁑ Customers

Turning every brand touchpoint into a personal interaction.

Turning every brand touchpoint into a
personal interaction. At scale.

Fashion · Beauty · Footwear · Activewear · Luxury · DTC · Marketplace · Retail Tech

⁑ Trusted by operators at

⁑ figrForm™

Digital twins that let shoppers see themselves in your clothes. Turning hesitation into confidence, cutting returns, and making every click more likely to buy.

⁑ See it, keep it

See it on Yourself

Your customers get to see how your products look on themselves.

⁑ AI size recommendation

Predictive Sizing

Real-time sizing advice that gives every shopper tailor-level confidence.

⁑ Your campaign, starring your shoppers

UGC Creation

Your customers get editorial level images within your brand universe.

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⁑ figrFit™

The AI fit assistant that helps every shopper find their perfect size & fit. Improving discovery, reducing returns, and increasing satisfaction.

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⁑ Your best fit, first

AI Fit Scoring

Instantly scores products by each shopper’s unique fit and style.

⁑ Made for your look

Tailored and Curated Picks

Show only what complements their skin tone, shape, and style.

⁑ Find it faster

Personalized PDP’s

Automatically sorts products by ideal fit and personal data points.

⁑ figrFuel™

The data and intelligence engine that powers decision-making with audience insights, product performance analytics and demand forecasting.

⁑  See what sells. Know why

Customer Heatmaps

Instantly visualize shopper preferences by body type, skin tone, and style—so your inventory matches real demand.

⁑ Stock smarter, not harder

Predictive Forecasting

Accurately predict which SKUs will trend, using AI-driven insights based on customer segments.

⁑ Launch collections you know will sell

AI-Powered Collections

Build your next collection powered by real shopper data and predictive insights.

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⁑ figrFlair™ Coming Soon

The creative engine that turns static marketing into personalized, shoppable moments. Making every campaign feel like it was designed for an audience of one.

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⁑  Collections, curated individually

Personalized Lookbooks

Instantly generate personalized lookbooks tailored to each shopper’s unique taste, and effortlessly deliver your latest collections straight to their inbox.

⁑  Every ad, starring your shopper

Twin-Powered Ads

Replace standard ads with your customer's own digital twin—turn passive scrolling into active shopping.

⁑  Shop the influencer’s closet. Literally.

Influencer Integration

Let customers explore, try, and shop influencer-curated outfits directly on their own digital twin.

⁑ Manifesto

We believe the magic of in-store experiences can and should exist online.

No more static product pages.


No more impersonal sizing guides.

At figr, we're empowering brands to build online experiences as personal, intuitive, and delightful as stepping into a physical store.

The next era of e-commerce is personal.

CTA Background

Deliver exceptional

customer experiences with figr

CTA Background

Deliver exceptional

customer
experiences with figr

CTA Background

Deliver exceptional

customer experiences with figr

CTA Background

Deliver exceptional

customer experiences with figr

CTA Background

Deliver exceptional

customer experiences with figr